Urban Sophistication

Friday, February 4, 2011

The Life of a Budding Publicist

Looking back at my meeting notes from last evening's pow wow with one half of a local duo known as DTMD, I realized that their talent and ambition are a great addition to my roster of clients. They bring to the table the hunger that hip hop needs right now, especially since they dont have bars representative of what is wrong with the world in terms "our" stereotypical involvement. The younger generation needs something to listen to that is not a reflection of the everyday criminal, hustler on the corner, or the man with the cane and a pair of Bruno Magli's who just may have a "clientele" of his own. Hip Hop has not really disappeared but the "children" on the radio make listeners believe that its current state has nothing more to offer than the horribly saturated rap/rock star/video vixen image. There is more out there, and more to come. Artist of my generation have families, and other interests. Yes they speak about extracurriculars but still address politics, cultural empowerment, civil liberties, and socio-economic conditions, which all add to the phethera of diversity in all music. Hopefully new groups like these will inspire more coming behind them. As a publicist, my job is to make sure that their goals are met, when it comes to who they are trying to reach. They believe that the generation - y's and z's are smarter than some of their contemporaries who showcase their glorified studio gangster mentality as if that is the only way to make the game better. Granted those "studio gangsters" have good publicists if nothing else; I just hope that my work with DTMD brings to life a much needed answer to lack of intelligence in hip hop. Check them out... http://dtmd.bandcamp.com

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